It’s always interesting when experts bring out the crystal ball and try to predict available opportunities. As we enter the new year, the eCommerce world does seem poised for even more growth this year, and multichannel is looking like the way to go! Let’s see what else the year brings us.

As we wrap up 2021, we have compiled the world’s largest collection of eCommerce experts and leaders to share their 2022 eCommerce predictions. Whilst it is impossible to truly predict what the next year will have in store, with this amount of industry expertise we are confident there is something that every eCommerce business can take away and implement in the New Year.

Every year were reach out to our partners and friends within the industry to hear their expert insight. Last year we had 16 leaders from the industry provide insight. This year however we have expanded that number to 26 industry leaders to give you a deeper pool from which to pull knowledge and inspiration.

2021 has felt a little more business as usual compared to 2020. Shipping companies and couriers have done a great job of learning their lessons from the previous year, and the extended sales period through November has led to another record-breaking year for many when it comes to Black Friday and Cyber Monday attributed sales.

Now is not the time for complacency though, there are still a lot of questions around the new Omicron variant and what potential impacts that could have on business in the next year. 2022 eCommerce has an equal number of opportunities and challenges. Whether it is the fact that getting good analytics data is becoming harder or the opportunities for social and interactive eCommerce are getting greater. The true challenge for 2022 eCommerce will lie in the individual businesses’ ability to navigate, strategize and optimize efficiently over the coming months.

With that said let’s hand it over to our industry experts for their 2022 eCommerce predictions.

2022 eCommerce Expert Predictions


“Optimized data will be the key to omnichannel success. Having an omnichannel strategy used to mean running both a physical store and an online store. Today, omnichannel has come to mean selling through an eCommerce storefront combined with a mix of third-party ads and marketplace platforms like Google, Amazon, Walmart, and Mercado Libre, and social commerce channels such as Facebook, Instagram, and TikTok. This momentum will not slow down in 2022 and beyond. If anything, omnichannel marketing will need to be amplified as part of every merchant’s strategy in order to remain even more competitive than ever.

Merchants will have to push harder to meet consumers where they are spending their time, where they start their shopping journeys, and where it is easy and convenient to click the buy button. The trick for merchants will be having a strategy that harmonizes managing their products, pricing, and fulfillment offerings across all channels a shopper might find them on, requiring product data (and supporting systems) to be coordinated behind the scenes.

As retailers have been adding more channels to sell on, they’ve learned that each varies in what information is required and how it is presented. Trying to manually manage those data differences, in real-time, for a large volume of products across multiple channels is not realistic or efficient. Merchants will need to invest in technology solutions that can automate the optimization and syndication of quality product data, across channels in order to drive their omnichannel growth.”

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