Amsterdam-based e-commerce scaleup Dwarfs announced the acquisition of three new brands – Gadgy, Vita5, and Snoozle, and estimates that the new brands will add €24M in total annual revenue to the company.
As per the company’s claims, these acquisitions will improve the profile of the company. Here’s the brief about the three companies:
- Gadgy is a distributor of home and living innovative products with €17M in revenue.
- Vita5 is a hammocks and cushions developer with €6M in revenue.
- Snoozle is a designer and manufacturer of pet beds with €1M in revenue
Kenny Vaes, Chief Acquisition Officer at Dwarfs, says, “We’ve noticed that the acquisition candidates make their choice not only based on the purchase price, but also on the upside we offer as a team – that is, the prospective growth of revenue and profits. Dwarfs is home to some of the best e-commerce experts in the industry. We fully integrate acquired companies into our portfolio of brands and ensure that each company grows to a new level of revenue. Too many company founders, that is a very attractive outlook, and why several have reinvested millions into Dwarfs, further underscoring their firm belief in our approach.”