In 2020, $490bn worth of gross merchandise value was sold on Amazon last year. 40%+ of total e-commerce sales in the US happened on the platform. The “Wild West” days of small Amazon merchants are gone – We have now entered a phase of professionalization and consolidation of 3rd party sellers. Thrasio, the first Amazon merchant aggregator, led a wake of roll-up players looking to increase the bottom-line performance of these merchants by:
1) Standardizing operations across sellers in well-defined verticals with stable or rising consumer demand
2) Improving production efficiency and forecasting accuracy
3) Streamlining SEO and advertising best practices
Thrasio was quickly emulated across the world. In Europe, 21 aggregators have launched since 2020. $1bn worth of funding was raised on September 1st alone.