It’s no surprise that the unprecedented venture investment into aggregators made it to a “most-read stories” list. With billions of dollars invested this year alone, the roll-up market is fascinating and ever-changing.
Investors click “buy” on Amazon aggregators: Venture investors this year dipped deep into their pockets to fund Thrasio and other startups known as third-party seller aggregators. These startups, which roll up successful third-party companies that sell through large retail sites like Amazon and Walmart, have raised billions this year. The most highly funded in the space continues to be Thrasio—which last month closed a $1 billion Series D—but others including Branded, Razor Group and Elevate Brands also raked in tons of capital as the year progressed, as Chris recently noted.