Hypefast is an interesting brand ecosystem coming out of SouthEast Asia. Read on to find out what they are doing in an underserved part of the world.

Hypefast partners with top SEA-based e-commerce native brands and hyper scales the brands by bringing capital support, a best-in-class retail team, and a centralized retail ecosystem and infrastructure. The company acquires brands while keeping the original brand founders to maintain strong relevancy with local customers. One of the recent acquitions was baby & kids brand from Indonesia that has been growing from $3M to almost $8M revenue in the past 6 months.

Launched in January 2020, Hypefast pioneered the e-commerce house of brands business model in Southeast Asia. The insight to start Hypefast came from the founding team’s proximity to local e-commerce brands and the struggles these brands faced. Founder and CEO, Achmad Alkatiri, previously worked as CMO Indonesia at Lazada, and prior to that at Shopee Indonesia.

“There are very few reasons preventing SEA brands from growing into multi-million USD EBITDA. These brands already have access to cost-efficient manufacturers and a substantial market with strong e-commerce penetration. Most importantly, these local founders understand the needs and wants of the local consumer community much better than international competitors in terms of style, size, fit, aesthetics and price point,” said Achmad Alkatiri, Founder and CEO of Hypefast.

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