Amazon FBA accelerator Heydey says they provide the best of acquisitions and accelerators by buying, incubating, and growing third-party brands. Read on to find out how Heydey differentiates itself from more traditional aggregators.
Companies like Heyday play in a highly competitive field of aggregators and accelerators. The exact label depends on whether they develop networks of partnering online retailers or acquire the brand entirely. One of their main functions is to build equity. In general, such firms buy very profitable, fast-growing businesses.
“There is a ton of value in those businesses on Amazon. Traditional direct-to-consumer (DTC) websites might be two to three times as expensive to buy as the equivalent on Amazon,” Woodward told the E-Commerce Times.