It’s clear to anyone with purchasing power that ecommerce is the future of retail. We’ve all seen the statistics: Ecommerce sales are projected to grow to $933.30 billion in 2021, up 17.9% from last year.

A contributing driver of this growth are third-party marketplaces, including Amazon, Alibaba, eBay and others, which accounted for 62% of global ecommerce sales in 2020, and $773 billion sold through U.S. marketplaces alone. In fact, Amazon sees nearly two million sellers offer products through its marketplace, which account for 56 percent of the items sold on the platform.

It’s no surprise, then, that nearly $9 billion has been invested into marketplace aggregators created to acquire and scale the most successful marketplace brands, further amplifying their success.

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