In an interesting twist, Rusabl’s founder has not only sold to Evenflow, but leveraged himself into a position within the company. It’s fascinating what you can do when you fully understand your value.

Evenflow Brands Tech Pvt Ltd, a marketplace aggregator of third-party sellers on e-commerce platforms has acquired Rusabl, a three-year-old e-commerce digital-first brand in the sustainable category.

Rusabl is a brand that sells eco-friendly daily utility goods such as bamboo toothbrushes and steel straws, amongst others. Evenflow has acquired Rusabl at an upfront amount basis EBITDA multiple valuations, it said.

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