The question “is aggregation sustainable?” is something that is on everyone’s mind. This article gives a great breakdown to show the pros – and cons – of investing in aggregation.

As more independent and small-scale sellers look to claim their share of a rapidly growing e-commerce market, the online marketplace ecosystem remains fragmented. On Inc. (NASDAQ: AMZN) alone, there are more than 1.6 million active sellers, representing approximately $300 billion in gross merchandise value (GMV), which accounts for 62% of the total GMV of the world’s leading marketplace platform.

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