US-based Thrasio collaborates and acquires private label Amazon FBA businesses and direct-to-consumer (D2C) e-commerce brands.

With the acquisition of home appliances startup Lifelong Online, Thrasio plans to build its presence in India.

Indian startups such as Powerhouse91, 10Club, UpScalio, Global Bees, Mensa Brands, GOAT Brand Labs, & Evenflow have also forayed into the Thrasio-styled model.

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